Our story

RPM Rebels started with a simple idea: car shirts should actually be cool.

Cars have always been a part of my life. Growing up with a dad who is a mechanic, I was surrounded by cars and the people who loved them. I started noticing that while there were plenty of car shirts out there, very few were designs I actually wanted to wear.

So I decided to make my own.

I had asked for money for Christmas, and instead of letting that money disappear, I decided to put it toward something of my own. Around the same time, I discovered what a Cricut was—and that was the beginning of RPM Rebels.

My first design? Honestly, it was horrible.

But I didn't quit.

I realized something that would become one of the biggest lessons behind RPM Rebels: almost nobody creates a perfect product on their first try. You make something, learn from it, make it better, and keep going.

Eventually, we created the Midnight Run Tee. That was the first time I looked at one of our products and thought, we actually made something great.

That's what RPM Rebels became about.

Cars aren't just transportation. They're something people can build, photograph, admire, race, customize, and use to express who they are. And just like chasing a dream or building a business, it takes creativity, ambition, and the willingness to keep going when things aren't perfect.

RPM Rebels is more than a shirt.

It's a place for car lovers.

Our goal is to build something people are genuinely excited to be a part of—a brand where you can find clothing you actually want to wear, discover incredible cars, follow builds and meets, see photography, and watch the journey of building a business from the ground up.

We want RPM Rebels to become the kind of brand where someone sees the logo and thinks:

“That person wears RPM Rebels. They must be cool.”

And we're just getting started.

RPM Rebels — More than a shirt. It's a way to represent what you love.